Barta, Thomas,  <br/><br/>
The 12 powers of a marketing leader :   how to succeed by building customer and company value 

 - vii, 228 pages ;   24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259834714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. ; Customer relations. ; Leadership.
<br/><br/><label>Dewey Class. No.: </label>658.8