TY - BOOK AU - Smith,Kerry AU - TI - Experiential marketing : : secret, strategies and success stories from the world's greatest brands SN - 9781119145875 U1 - 658.8 23 PY - 2016/// CY - New Jersey : PB - John Wiley & Sons , KW - Target - Marketing. ; Branding (Marketing) N1 - Includes indexes ER -