Smith, Kerry,   1963-  <br/><br/>
Experiential marketing :   secret, strategies and success stories from the world's greatest brands 

 - ix, 214 pages :   illustrations ;   23 cm 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9781119145875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target - Marketing. ; Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8