TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
SN  - 9780273753285
U1  - 659.1 23
PY  - 2012///
CY  - Boston ; Essex, England : 
PB  - Pearson Education Limited
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -