Clow, Kenneth E.,  <br/><br/>
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / 
KENNETH E. CLOW, DONALD BAACK 
 - GLOBAL EDITION FIFTH EDITION  
 - 463 pages :   colour photographs ;   28 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273753285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1