Macmillan dictionary of marketing and advertising 

 - Baker, Michael J. 
 - 217 pages ;   23 cm 
<br/><br/><label>ISBN: </label>0333393325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8003