TY - BOOK AU - Goldfayn,Alex L. TI - Evangelist marketing : : what Apple, Amazon and Netflix understand about their customers (that your company probably doesn't) SN - 9781936661091 U1 - 658.8 23 PY - 2011/// CY - Dallas, Texas : PB - BenBella Book, Inc. , KW - Consumer behavior. ; Customer relations. ; Household electronics - Marketing ER -