TY  - BOOK
AU  - Britton,Matt
TI  - Youthnation : : building remarkable brands in a youth-driven culture
SN  - 9781118981146
U1  - 658.827 23
PY  - 2015///
CY  - Hoboken : 
PB  - Wiley , 
KW  - Young adult consumers. ; Marketing. ; Advertising. ; Young adults - Conduct of life
N1  - Includes indexes520  \\; Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows
ER  -