Britton, Matt,  <br/><br/>
Youthnation :   building remarkable brands in a youth-driven culture 

 - xxv, 292 pages :   illustrations ;   23 cm 
<br/><br/> Includes indexes520  \\  Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows 
<br/><br/><label>ISBN: </label>9781118981146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young adult consumers. ; Marketing. ; Advertising. ; Young adults - Conduct of life.
<br/><br/><label>Dewey Class. No.: </label>658.827