TY  - BOOK
AU  - Bean,Roger
AU  - 
TI  - Powerful products : : strategic management of successful new product development
SN  - 0814405665
U1  - 658.575 23
PY  - 2000///
CY  - New York : 
PB  - American Management Association , 
KW  - Product management. ; New products - Marketing
ER  -