TY  - BOOK
AU  - Purvis,Scott C.
TI  - Which ad pulled best? : : 20 case histories on how to write and design ads that work
SN  - 9780078112072
U1  - 659.1 23
PY  - 2011///
CY  - New York : 
PB  - McGraw-Hill , 
KW  - Advertising
ER  -