TY - BOOK AU - Ramli Mohamed, TI - Blue ocean strategy : : insight and experiences of Universiti Sains Malaysia SN - 9789838615594 U1 - 378.595113 23 PY - 2012/// CY - Pulau Pinang : PB - Penerbit Universiti Sains Malaysia , KW - Education, Higher - Pulau Pinang. ; Education and state - Pulau Pinang N1 - Includes index ER -