TY  - BOOK
AU  - Yasmin Merican, 
AU  - Pat Fama ; Matthews,Anita
TI  - The right to brand : : lavelling the brand playing field : lessons from an emerging market
SN  - 9789671166109
U1  - 658.827 23
PY  - 2013///
PB  - Trax Publishing , 
KW  - Branding (Marketing). ; Brand name products. ; Business enterprises. ; Entrepreneurship
ER  -