Yasmin Merican,  <br/><br/>
The right to brand :   lavelling the brand playing field : lessons from an emerging market 

 - 755 pages :   colour illustrations ;   24 cm 
<br/><br/><label>ISBN: </label>9789671166109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing). ; Brand name products. ; Business enterprises. ; Entrepreneurship.
<br/><br/><label>Dewey Class. No.: </label>658.827