TY  - BOOK
AU  - Lele,Milind M.
AU  - 
TI  - The customer is key : : gaining an unbeatable advantage through customer satisfaction
SN  - 0471549177
U1  - 658.812 23
PY  - 1991///
CY  - New York : 
PB  - John Wiley , 
KW  - Consumer satisfaction
ER  -