Schiffman, Leon G.,  <br/><br/>
Consumer behavior 

 - xviii, 724 pages ;   24 cm 
<br/><br/><label>ISBN: </label>0876925476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.834