TY - BOOK AU - Hoover,John AU - TI - How to sell to an idiot : : 12 steps to selling anything to anyone SN - 9780471718543 ; 0471718548 U1 - 658.85 23 PY - 2006/// CY - New Jersey : PB - John Wiley & Sons, Inc. , KW - Selling - Psychological aspects ER -