TY  - BOOK
AU  - Dietzel,Jorg
TI  - Create, connect, convince : : fundamentals of advertising, branding, communication
SN  - 9789812616265 ; 9812616268
U1  - 659.1 23
PY  - 2008///
CY  - Singapore : 
PB  - Marshall Cavendish , 
KW  - Advertising
ER  -