Includes index

How companies work. Business ownership
Start-ups Buying and selling business Who's who
Corporate structure
Human resources How finance works. Financial reporting
Financial accounting
Management accounting Measuring performance
Raising finance and capital
How sales and marketing work. Marketing mix Marketing approaches
Outbound marketing
Inbound marketing Business development
Information management
How operations and productions work. Manufacturing and production Management
Product
Control
Supply chain

"A jargon free guide to every aspect of business, covering types of companies, finance, marketing, and more. This brilliant book explains and explores the essential terms and key concepts in the world of business, finance, and company management. If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable guide. Get to grips with how companies work from management to research and development, and sales and marketing to production and distribution. Eye-catching visual aids give a helpful representation of each and every aspect of business, while the complex subject matter is broken down into clear definitions and concise explanations, expressed in easy-to-understand language. Crammed with essential know-how, How Business Works is perfect for anyone looking to boost their business brain or learn the ropes from the ground to the top"-- Publisher's description