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The Unicorn Within : How Companies Can Create Game-Changing Ventures at Startup Speed / Linda K. Yates

By: Publisher: Boston, Massachusetts : Harvard Business Review Press, 2022Description: 321 pages : colour illustrations ; 19 x 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781633698680
Subject(s): Genre/Form: DDC classification:
  • 23 650.1
Summary: Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come. The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.
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Book Perpustakaan Alor Setar RFID Rujukan Dewasa R 650.1 YAT (Browse shelf(Opens below)) Not For Loan A01796396
Book Perpustakaan Awam Sungai Petani Rujukan Dewasa R 650.1 YAT (Browse shelf(Opens below)) Not For Loan A01796397
Book Perpustakaan Baling Rujukan Dewasa R 650.1 YAT (Browse shelf(Opens below)) Not For Loan A01796400
Book Perpustakaan Kulim Rujukan Dewasa R 650.1 YAT (Browse shelf(Opens below)) Not For Loan A01796399
Book Perpustakaan Langkawi Rujukan Dewasa R 650.1 YAT (Browse shelf(Opens below)) Not For Loan A01796398

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Include index : page 307-314

Includes bibliographical references and index.

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.

The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.

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