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Gamification Marketing / by Zarrar Chishti.

By: Series: --For dummiesPublisher: Hoboken, NJ : John Wiley & Sons, [2020]Copyright date: ©2020Description: x, 282 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119663973
Subject(s): DDC classification:
  • 23 658.872
Summary: "Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 658.872 CHI (Browse shelf(Opens below)) Available A01724461
Book Perpustakaan Awam Sungai Petani Pinjaman Dewasa 658.872 CHI (Browse shelf(Opens below)) Available A01724462

Includes index.

"Learning made easy"--Cover.

"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.

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