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CONTEMPORARY advertising and Integrated Marketing Communications / William F. Arens, Michael F. Weigold.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill Education, [2020]Copyright date: ©2020Edition: sixteenth editionDescription: xxvi, 702 pages : colour illustrations, colour photographs ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260570830
Subject(s): DDC classification:
  • 23 659.1
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Item type Current library Collection Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 659.1 ARE (Browse shelf(Opens below)) Available A01673868

The International Student Edition is for use outside of the U.S.--Cover

Includes bibliographical references and indexes.

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