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INNOVATOR'S PLAYBOOK : HOW TO CREATE GREAT PRODUCTS, SERVICES & EXPERIENCES THAT YOUR CUSTOMERS WILL LOVE ! / NATHAN BAIRD.

By: Publisher: Milton, Qld : John Wiley & Sons Australia, Ltd, 2020Description: xxx, 207 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780730383642
Subject(s): DDC classification:
  • 23 658.4063
Contents:
My journey of discovery to innovation flow -- What's all this noise about design? -- Get started -- Discover -- Distill insights -- Ideate: incubate & create -- Ideate: idea generation workshops -- Experiment: desirability -- Experiment: feasibility and viability.
Summary: Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be this way. In Innovator's Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages ... Innovator's Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 658.4063 BAI (Browse shelf(Opens below)) Available A01665522
Book Perpustakaan Awam Sungai Petani Pinjaman Dewasa 658.4063 BAI (Browse shelf(Opens below)) Checked out 15/05/2024 A01665523
Book Perpustakaan Kulim Pinjaman Dewasa 658.4063 BAI (Browse shelf(Opens below)) Available A01665524

Includes index.

My journey of discovery to innovation flow -- What's all this noise about design? -- Get started -- Discover -- Distill insights -- Ideate: incubate & create -- Ideate: idea generation workshops -- Experiment: desirability -- Experiment: feasibility and viability.

Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be this way. In Innovator's Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages ... Innovator's Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.

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