Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage / Pat Fallon and Fred Senn

By:

Fallon, Pat [author.]

Contributor(s):

Senn, Fred [author.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781591399278

Subject(s):

DDC classification:

23 658.802

Summary: Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Book	Perpustakaan Alor Setar	RFIDTI	Pinjaman Dewasa	658.802 FAL (Browse shelf(Opens below))	Available	A00740616
Book	Perpustakaan Awam Sungai Petani		Pinjaman Dewasa	658.802 FAL (Browse shelf(Opens below))	Available	A00740617
Book	Perpustakaan Baling		Pinjaman Dewasa	658.802 FAL (Browse shelf(Opens below))	Available	A00740621
Book	Perpustakaan Jitra		Pinjaman Dewasa	658.802 FAL (Browse shelf(Opens below))	Available	A00740618
Book	Perpustakaan Kulim		Pinjaman Dewasa	658.802 FAL (Browse shelf(Opens below))	Available	A00740620
Book	Perpustakaan Langkawi		Pinjaman Dewasa	658.802 FAL (Browse shelf(Opens below))	Available	A00740619

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Previous	658.80088297 LIO Marketing halal	658.80088297 SAN HALAL MARKETING :	658.8009595 SIE More marketing management cases in Malaysia	658.802 FAL Juicing the Orange :	658.802 KIM Blue ocean strategy :	658.802 KIM Blue ocean strategy (strategi samudra biru)	658.802 PUT Complete smarter, not harder :	Next

Includes bibliographical references and index

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results

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