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Entrepreneurship in Tourism / Andreas Walmsley

By: Publisher: New York, NY: Routledge, [2019]Copyright date: ©2019Description: xv, 238 pages : illustration (black and white, and color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138048775
Subject(s): DDC classification:
  • 23 338.4791
Contents:
1 Entrepreneurship in tourism: an introduction -- 2 Conceptual foundations of entrepreneurship -- 3 Innovation -- 4 Initial steps: the role of the business plan -- 5 Marketing -- 6 From birth to growth -- 7 Entrepreneurship and employment -- 8 Strategy and entrepreneurship -- 9 Social entrepreneurship in tourism -- 10 Public policy and entrepreneurship in tourism -- 11 Contemporary issues in entrepreneurship research -- 12 Conclusion
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar RFIDTI American Corner LCK 338.4791 WAL (Browse shelf(Opens below)) Available A00739050

Visit the eResource: www.routledge.com/9781138048775

1 Entrepreneurship in tourism: an introduction -- 2 Conceptual foundations of entrepreneurship -- 3 Innovation -- 4 Initial steps: the role of the business plan -- 5 Marketing -- 6 From birth to growth -- 7 Entrepreneurship and employment -- 8 Strategy and entrepreneurship -- 9 Social entrepreneurship in tourism -- 10 Public policy and entrepreneurship in tourism -- 11 Contemporary issues in entrepreneurship research -- 12 Conclusion

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