Consumer behavior

By:

Schiffman, Leon G [author]

Contributor(s):

[author]

Publisher: Upper Saddle River, New Jersey : Prentice Hall , 2000Edition: 7th. edDescription: ix, 469 pages : colour illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0130859141

Subject(s):

Consumer behavior ; Motivation research (Marketing)

DDC classification:

658.8342 23

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Book	Perpustakaan Alor Setar	RFID	Rujukan Dewasa	R 658.8342 SCH (Browse shelf(Opens below))	Not For Loan	A00914758
Book	Perpustakaan Awam Sungai Petani		Rujukan Dewasa	R 658.8342 SCH (Browse shelf(Opens below))	Not For Loan	A00914759

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Previous	R 658.834 SCH Consumer behavior	R 658.8342 EAS Consumer behaviour :	R 658.8342 HOW Buyer behavior in marketing strategy	R 658.8342 SCH Consumer behavior	R 658.84 ASP Digital rush :	R 658.84 BER The wireless web :	R 658.84 BLY Business to business direct marketing :	Next

Includes bibliographical references and index

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