INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / KENNETH E. CLOW, DONALD BAACK

By:

Clow, Kenneth E [author.]

Contributor(s):

Baack, Donald [author.]

Publisher: Boston ; Essex, England : Pearson Education Limited, 2012Edition: GLOBAL EDITION; FIFTH EDITIONDescription: 463 pages : colour photographs ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273753285

Subject(s):

DDC classification:

23 659.1

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Book	Perpustakaan Alor Setar		Pinjaman Dewasa	659.1 CLO (Browse shelf(Opens below))		Available	A00748750
Book	Perpustakaan Alor Setar	RFIDTI	Pinjaman Dewasa	659.1 CLO (Browse shelf(Opens below))	H031966	Available	A00878966

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Previous	659.1 ARE CONTEMPORARY advertising and Integrated Marketing Communications /	659.1 BOV Contemporary advertising	659.1 CLO INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS /	659.1 CLO INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS /	659.1 HAM THE ART OF STORY TELLING /	659.1 LOD The advertising and promotion challenge :	659.1 LOD The advertising and promotion challenge :	Next

Includes bibliographical references and index.

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