Marketing research : (Record no. 99989)

MARC details
000 -LEADER
fixed length control field 00697nam a2200253 i 4500
001 - CONTROL NUMBER
control field C2-0295446
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728031027.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090329s2006 enk |||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273695304
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.83
Feature heading MAL
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.,
Relator term author
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson Education ,
Date of production, publication, distribution, manufacture, or copyright notice 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 753 pages ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note 1 CD-ROM
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Rujukan Dewasa 19/04/2009 R 658.83 MAL A01282802 09/05/2018 Book