Advertising : (Record no. 49347)

MARC details
000 -LEADER
fixed length control field 00704nam a2200253 i 4500
001 - CONTROL NUMBER
control field C2-0167186
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210705095337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980705s1983 ilua|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256026467
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Feature heading DIR
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dirksen, Charles J.,
Relator term author
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles and management cases
250 ## - EDITION STATEMENT
Edition statement 16th. ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Illinois :
Name of producer, publisher, distributor, manufacturer Richard D. Irwin ,
Date of production, publication, distribution, manufacture, or copyright notice 1983
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 626 pages :
Other physical details illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Rujukan Dewasa 05/07/1998 R 659.1 DIR A00108004 08/05/2018 Book