The advertising and promotion challenge : (Record no. 32658)

MARC details
000 -LEADER
fixed length control field 00688nam a2200241 i 4500
001 - CONTROL NUMBER
control field C2-0118917
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180727111604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970804s1986 enk |||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195037022
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Feature heading LOD
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lodish, Leonard M.,
Relator term author
245 14 - TITLE STATEMENT
Title The advertising and promotion challenge :
Remainder of title vaguely right or precisely wrong ?
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford :
Name of producer, publisher, distributor, manufacturer Oxford University Press ,
Date of production, publication, distribution, manufacture, or copyright notice 1986
300 ## - PHYSICAL DESCRIPTION
Extent 188 pages ;
Dimensions 21 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 04/08/1997 1 1 659.1 LOD A00044757 01/09/2018 04/08/2018 Book
    Perpustakaan Alor Setar Pinjaman Dewasa 04/08/1997     659.1 LOD A00044776 08/05/2018   Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 10/02/2004     659.1 LOD A00417517 08/05/2018   Book
    Perpustakaan Kulim Pinjaman Dewasa 16/09/2003     659.1 LOD A00338962 08/05/2018   Book