Essentials of Marketing Analytics / (Record no. 203606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03366nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260331123946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260331t20242024nyuad er 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266931628 |
| Terms of availability | RM 192.00 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PPAK |
| Language of cataloging | eng |
| Transcribing agency | PPAK |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.83 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.83 |
| Feature heading | HAI |
| Feature heading | R |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., |
| Titles and words associated with a name | Jr., |
| Dates associated with a name | 1944- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Marketing Analytics / |
| Statement of responsibility, etc. | Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2024 Release. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | McGraw Hill LLC, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2024] |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 473 pages : |
| Other physical details | colour illustrations, colour charts ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | This International Student Edition is for use outside of the U.S.--Cover |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT Chapter 1: Introduction to Marketing Analytics Chapter 2: Data Management PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS Chapter 3: Exploratory Data Analysis Using Cognitive Analytics Chapter 4: Data Visualization PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING Chapter 5: Regression Analysis Chapter 6: Neural Networks Chapter 7: Automated Machine Learning PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING Chapter 8: Cluster Analysis Chapter 9: Market Basket Analysis PART FIVE: EMERGING ANALYTICAL APPROACHES Chapter 10: Natural Language Processing - Text Mining and Sentiment Analysis Chapter 11: Social Network Analysis Chapter 12: Web Analytics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"-- |
| Assigning source | Provided by publisher |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E., |
| Relator term | author. |
| Personal name | Ajjan, Haya, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
No items available.