Marketing Research / (Record no. 199527)

MARC details
000 -LEADER
fixed length control field 00931nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250429124628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181107t20142014enkao g b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273768517
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.83
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.83
Feature heading BUR
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C.,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing Research /
Statement of responsibility, etc. Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha
250 ## - EDITION STATEMENT
Edition statement EDITION 7
Edition statement International Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Essex, England :
Name of producer, publisher, distributor, manufacturer Pearson Education Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2014
Date of production, publication, distribution, manufacture, or copyright notice ©2014
300 ## - PHYSICAL DESCRIPTION
Extent 487 pages :
Other physical details colour photographs ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald F.,
Relator term author.
Personal name Sinha, Nilanjana,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 04/05/2025   658.83 BUR A00748789 04/05/2025 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 04/05/2025   658.83 BUR A00748790 04/05/2025 Book