Evolutionary Ideas : (Record no. 194944)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02778nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240207103741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240207t20222022enka e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857197870 |
| Terms of availability | RM107.90 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PPAK |
| Language of cataloging | eng |
| Transcribing agency | PPAK |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 155.7 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 155.7 |
| Feature heading | TAT |
| Feature heading | G |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tatam, Sam, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Evolutionary Ideas : |
| Remainder of title | Unlocking ancient innovation to solve tomorrow's challenges / |
| Statement of responsibility, etc. | Sam Tatam ; Foreword by RORY SUTHERLAND |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Petersfield, Hampshire : |
| Name of producer, publisher, distributor, manufacturer | Harriman House, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 326 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions - often in the most unexpected ways.Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works.Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.In the same way Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We'll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message, and what a bowl of M&Ms has in common with a canary in a coal mine.These are Evolutionary Ideas.Exploring five of the most critical challenges we face today, we learn how to 'breed' more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity - for anyone in any endeavour." -- |
| Assigning source | from book jacket |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Evolutionary psychology |
| Topical term or geographic name entry element | Technological innovations |
| Form subdivision | Psychological aspects |
| Topical term or geographic name entry element | Technological innovations |
| Form subdivision | Social aspects |
| Topical term or geographic name entry element | Problem solving. |
| Topical term or geographic name entry element | Creative ability |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Rory, |
| Relator term | writer of foreword. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn | Not for loan | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan Alor Setar | Pinjaman Dewasa | 26/02/2024 | 2 | 1 | 155.7 TAT | A01817587 | 22/08/2024 | 19/08/2024 | Book | ||
| Perpustakaan Awam Sungai Petani | Pinjaman Dewasa | 26/02/2024 | 1 | 155.7 TAT | A01817588 | 15/01/2025 | 23/12/2024 | Book | |||
| Perpustakaan Langkawi | Pinjaman Dewasa | 26/02/2024 | 155.7 TAT | A01817589 | 26/02/2024 | Book |