MADE IN FUTURE : (Record no. 193298)

MARC details
000 -LEADER
fixed length control field 00965nam a22002771i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231018094608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231004s2022 si a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789815058291
Terms of availability RM80.95
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading PRA
Feature heading G
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Prashant Kumar,
Relator term author.
245 10 - TITLE STATEMENT
Title MADE IN FUTURE :
Remainder of title A Story of MARKETING, MEDIA & CONTENT FOR OUR TIMES /
Statement of responsibility, etc. Prashant Kumar
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Singapore :
Name of producer, publisher, distributor, manufacturer Penguin Random House SEA Pte Ltd,
Date of production, publication, distribution, manufacture, or copyright notice 2022
Date of production, publication, distribution, manufacture, or copyright notice ©2022
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 305 pages :
Other physical details illustration ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note "First published in Penguin Business by Penguin Random House India 2022"--Coloph
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references: page 303-305
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 09/11/2023 2 658.8 PRA A01796917 05/01/2026 06/12/2025 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 09/11/2023   658.8 PRA A01796918 09/11/2023   Book
    Perpustakaan Jitra Pinjaman Dewasa 09/11/2023   658.8 PRA A01796919 09/11/2023   Book
    Perpustakaan Kulim Pinjaman Dewasa 09/11/2023   658.8 PRA A01796921 09/11/2023   Book
    Perpustakaan Langkawi Pinjaman Dewasa 09/11/2023   658.8 PRA A01796920 09/11/2023   Book