WINNING ON PURPOSE : (Record no. 189207)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03046nam a2200313 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220928150142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220928t2021 maud e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781647821784 |
| Terms of availability | RM 141.00 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PPAK |
| Language of cataloging | eng |
| Transcribing agency | PPAK |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.812 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.812 |
| Feature heading | REI |
| Feature heading | R |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reichheld, Frederick F., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | WINNING ON PURPOSE : |
| Remainder of title | THE UNBEATABLE STRATEGY OF LOVING CUSTOMERS / |
| Statement of responsibility, etc. | FRED REICHHELD With Darci Darnell and Maureen Burns (Bain & Company, Inc.) |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, Massachusetts : |
| Name of producer, publisher, distributor, manufacturer | Harvard Business Review Press , |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 254 pages : |
| Other physical details | charts ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Can your company win by embracing a higher purpose? The answer is a resounding yes-and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Since its introduction two decades ago by author and customer loyalty guru Fred Reichheld, companies across the spectrum have adopted it-from industrial giants such as Mercedes-Benz and Cummins to Silicon Valley sweethearts such as Apple and Google to digital innovators such as Warby Parker and Peloton. Why? Love. In Winning on Purpose, which grows directly out of NPS, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers-and the best way to do that is to embrace a rating system that segments customers into Promoters, Passives, and Detractors. NPS illuminates a radically simple idea: prosper by treating people the way you want to be treated. It puts the Golden Rule-and love-at the heart of enduring business success. Across a wide range of industries, the "star" NPS companies consistently deliver higher returns to shareholders. Want to double the stock market returns of an index fund? This book shows you how. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits"-generated when customers come back for more and bring their friends-and argues convincingly that EGR should be included in audited financial statements. Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-read story of the management phenomenon of our time-and your indispensable guide to making NPS the key to your own company's success"-- |
| Assigning source | Provided by publisher |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| Topical term or geographic name entry element | Customer loyalty |
| Topical term or geographic name entry element | Consumer satisfaction |
| Topical term or geographic name entry element | Marketing research |
| Topical term or geographic name entry element | Word-of-mouth advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Darnell, Darci, |
| Relator term | author. |
| Personal name | Burns, Maureen, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn | Not for loan | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Perpustakaan Alor Setar | Rujukan Dewasa | 16/10/2022 | R 658.812 REI | A01751414 | 16/10/2022 | Book | ||
| Not For Loan | Perpustakaan Awam Sungai Petani | Rujukan Dewasa | 16/10/2022 | R 658.812 REI | A01751415 | 16/10/2022 | Book | ||
| Not For Loan | Perpustakaan Kulim | Rujukan Dewasa | 16/10/2022 | R 658.812 REI | A01751416 | 16/10/2022 | Book |