Marketing / (Record no. 181699)

MARC details
000 -LEADER
fixed length control field 01072nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210201123508.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210201t20212021nyuao er 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260575934
Terms of availability RM103.00
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading HUN
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hunt, C. Shane,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. C. Shane Hunt (Arknansas State University), John E Mello (Arknansas State University), George D. Deitz (University of Memphis)
250 ## - EDITION STATEMENT
Edition statement Third Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education ;
Date of production, publication, distribution, manufacture, or copyright notice [2021]
Date of production, publication, distribution, manufacture, or copyright notice ©2021
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 599 pages :
Other physical details colour photographs ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note The International Student Edition is for use outside of the U.S.--Cover<br/><br/>.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mello, John E.,
Relator term author.
Personal name Deitz, George D.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 08/02/2021 658.8 HUN A01673870 08/02/2021 Book