Essentials of Marketing Research / (Record no. 181667)

MARC details
000 -LEADER
fixed length control field 01023nam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210131152841.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210131t20212021nyuad gr 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260575781
Terms of availability RM111.00
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.83
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.83
Feature heading HAI
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F., Jr.,
Dates associated with a name 1944-
Relator term author.
245 10 - TITLE STATEMENT
Title Essentials of Marketing Research /
Statement of responsibility, etc. Joseph F. Hair Jr. University of South Alabama, David J. Ortinau University of South Florida, Dana E. Harrison East Tennessee State University
250 ## - EDITION STATEMENT
Edition statement Fifth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education ;
Date of production, publication, distribution, manufacture, or copyright notice [2021]
Date of production, publication, distribution, manufacture, or copyright notice ©2021
300 ## - PHYSICAL DESCRIPTION
Extent xx, 428 pages :
Other physical details colour illustrations, charts ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.,
Relator term author.
Personal name Harrison, Dana E.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Rujukan Dewasa 08/02/2021 R 658.83 HAI A01673861 08/02/2021 Book