Marketing warfare (Record no. 145788)

MARC details
000 -LEADER
fixed length control field 00685nam a2200265 i 4500
001 - CONTROL NUMBER
control field C2-0225007
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728153340.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000524s2000 nyua|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070527261
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading RIE
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al,
Relator term author
245 10 - TITLE STATEMENT
Title Marketing warfare
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill ,
Date of production, publication, distribution, manufacture, or copyright notice 2000
300 ## - PHYSICAL DESCRIPTION
Extent viii, 216 pages :
Other physical details illustrations ;
Dimensions 21 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 01/04/2001 2 658.8 RIE A00963879 03/09/2019 03/08/2019 Book
    Perpustakaan Alor Setar Pinjaman Dewasa 01/04/2001   658.8 RIE A00963880 31/05/2018   Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 01/04/2001   658.8 RIE A00963881 31/05/2018   Book