The 12 powers of a marketing leader : (Record no. 137774)

MARC details
000 -LEADER
fixed length control field 00788nam a2200265 i 4500
001 - CONTROL NUMBER
control field C2-0340632
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728142516.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170205s2017 nyu |||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259834714
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading BAR
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barta, Thomas,
Relator term author
245 14 - TITLE STATEMENT
Title The 12 powers of a marketing leader :
Remainder of title how to succeed by building customer and company value
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill ,
Date of production, publication, distribution, manufacture, or copyright notice 2017
300 ## - PHYSICAL DESCRIPTION
Extent vii, 228 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing. ; Customer relations. ; Leadership.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 08/02/2017 1 658.8 BAR A01520115 02/03/2021 31/12/2020 Book