Youthnation : (Record no. 133648)

MARC details
000 -LEADER
fixed length control field 01034nam a2200253 i 4500
001 - CONTROL NUMBER
control field C2-0335478
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728134902.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160112s2015 njua|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118981146
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.827
Feature heading BRI
Feature heading LCK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Britton, Matt,
Relator term author
245 10 - TITLE STATEMENT
Title Youthnation :
Remainder of title building remarkable brands in a youth-driven culture
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken :
Name of producer, publisher, distributor, manufacturer Wiley ,
Date of production, publication, distribution, manufacture, or copyright notice 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 292 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes indexes520 \\
-- Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Young adult consumers. ; Marketing. ; Advertising. ; Young adults - Conduct of life.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar American Corner 02/02/2016 LCK 658.827 BRI A00864057 09/05/2018 Book