Marketing management (Record no. 126230)

MARC details
000 -LEADER
fixed length control field 00714nam a2200253 i 4500
001 - CONTROL NUMBER
control field C2-0326577
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728124418.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140402s2012 maua|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753360 ; 02737533363
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading KOT
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author
245 10 - TITLE STATEMENT
Title Marketing management
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusetts :
Name of producer, publisher, distributor, manufacturer Pearson Education ,
Date of production, publication, distribution, manufacture, or copyright notice 2012
300 ## - PHYSICAL DESCRIPTION
Extent 679 pages :
Other physical details colour illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Rujukan Dewasa 03/04/2014 R 658.8 KOT A00869833 09/05/2018 Book