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BUILDING BRANDS WITH SOUL :

Foo, Siew Ting,

BUILDING BRANDS WITH SOUL : A CMO's Journey to Humanising Growth and Creating Meaningful Impact / Building brands with soul : a chief marketing officer's journey to humanising growth and creating meaningful impact Building brands with soul : a CMO's journey to humanising growth and creating lasting impact Foo Siew Ting ; Editor: Zoe Toh - xxii, 166 pages : illustrations ; 22 cm

ISBN: 9789811756054 RM112.50

Subjects--Personal Names:
Foo, Siew Ting

Subjects--Topical Terms:
Branding (Marketing) --Management
Brand name products

Dewey Class. No.: 658.827

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