Essentials of Marketing :
Perreault, William D. Jr., PhD.
Essentials of Marketing : A Marketing Strategy Planning Approach / William D. Perreault Jr., PhD UNIVERSITY OF NORTH CAROLINA , Joseph P. Cannon, PhD COLORADO STATE UNIVERSITY , E. Jerome McCarthy, PhD MICHIGAN STATE UNIVERSITY - Seventh Edition. - xxxi, 768 pages : charts, photographs and colour illustration ; 28 cm.
Includes index. This International Student Edition is for use outside of the U.S.
9781260570915 RM 113.00
Marketing
Selling
658.8
Essentials of Marketing : A Marketing Strategy Planning Approach / William D. Perreault Jr., PhD UNIVERSITY OF NORTH CAROLINA , Joseph P. Cannon, PhD COLORADO STATE UNIVERSITY , E. Jerome McCarthy, PhD MICHIGAN STATE UNIVERSITY - Seventh Edition. - xxxi, 768 pages : charts, photographs and colour illustration ; 28 cm.
Includes index. This International Student Edition is for use outside of the U.S.
9781260570915 RM 113.00
Marketing
Selling
658.8