Marketing : The Core /
Roger A. Kerin, Steven W. Hartley, William Rudelius
- FIFTH EDITION
- xlvii, 507 pages : colour photographs, colour maps ; 27 cm
Includes index Map on lining papers
9780078028922
Marketing
658.8
Marketing :
APA
Kerin R. A., Hartley S. W. & Rudelius W. (2013). Marketing. New York, NY: McGraw-Hill/Irwin.
Chicago
Kerin Roger A, Hartley Steven W and Rudelius William. 2013. Marketing. New York, NY: McGraw-Hill/Irwin.
Harvard
Kerin R. A., Hartley S. W. and Rudelius W. (2013). Marketing. New York, NY: McGraw-Hill/Irwin.
MLA
Kerin Roger A, Hartley Steven W and Rudelius William. Marketing. New York, NY: McGraw-Hill/Irwin. 2013.
