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Branding in Asia :

Temporal, Paul.,

Branding in Asia : the creation, development and management of Asian brands for the global markets - 261 pages : illustrations ; 23 cm

Includes bibliographical references and index

ISBN: 0471835765

Subjects--Topical Terms:
Brand name products - Case studies ; Marketing-Case studies ; Competition, International - Case studies

Dewey Class. No.: 658.827095

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