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Research Methods for Business : A Skill-Building Approach / Uma Sekaran and Roger Bougie

By: Contributor(s): Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013Copyright date: ©2013Edition: SIXTH EDITIONDescription: xxi, 423 pages : colour illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119942252
Subject(s): DDC classification:
  • 23 650.072
Contents:
1. Introduction to research -- 2 The scientific approach and alternative approaches to investigation -- 3 The broad problem area and defining the problem statement -- 4 The critical literature review -- 5 Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Data collection methods: Introduction and interviews -- 8 Data collection methods: Observation -- 9.9 Data collection methods: Questionnaires -- 10. Experimental designs -- 11. Measurement of variables: Operational definition -- 12. Measurement: Scaling, reliability, validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis: Hypothesis testing -- 16. Qualitative data analysis -- 17. The research report.
Summary: This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects
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Holdings
Item type Current library Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar Pinjaman Dewasa 650.072 SEK (Browse shelf(Opens below)) Available A00748784

Includes index

Bibliography: page 401-407

1. Introduction to research --
2 The scientific approach and alternative approaches to investigation --
3 The broad problem area and defining the problem statement --
4 The critical literature review -- 5 Theoretical framework and hypothesis development --
6. Elements of research design --
7. Data collection methods: Introduction and interviews --
8 Data collection methods: Observation -- 9.9 Data collection methods: Questionnaires --
10. Experimental designs --
11. Measurement of variables: Operational definition -- 12. Measurement: Scaling, reliability, validity --
13. Sampling --
14. Quantitative data analysis -- 15. Quantitative data analysis: Hypothesis testing --
16. Qualitative data analysis --
17. The research report.

This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects

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