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YouTube : Marketing / by Will Eagle

By: Series: Learning made easy for dummiesPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2019Description: xiii, 368 pages : illustrations (black and white) ; 24 cmContent type:
  • text, still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119541349
Subject(s): DDC classification:
  • 23 658.872
Contents:
Part 1: Getting started with YouTube marketing -- Part 2: Advertising campaigns on YouTube -- Part 3: Planning your content strategy -- Part 4: Making videos for ad campaigns and content -- Part 5: Working with YouTube channels -- Part 6: Measuring success -- Part 7: The part of tens.
Summary: "All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover.
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar RFID Rujukan Dewasa R 658.872 EAG (Browse shelf(Opens below)) Not For Loan A01682046

Includes index.

"8 Books in one"- at the cover titles.

Part 1: Getting started with YouTube marketing --
Part 2: Advertising campaigns on YouTube --
Part 3: Planning your content strategy --
Part 4: Making videos for ad campaigns and content --
Part 5: Working with YouTube channels --
Part 6: Measuring success --
Part 7: The part of tens.


"All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover.

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