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Strategic marketing problems : cases and comments

By: Contributor(s): Publisher: Boston ; Essex, England : Pearson Education Limited , 2013Edition: Thirteenth edition ; International editionDescription: 743 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273768948 ; 9780273768944
Subject(s): DDC classification:
  • 658.802 23
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Includes bibliographical references and index.

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