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Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage / Pat Fallon and Fred Senn

By: Contributor(s): Publisher: Boston, Massachusetts : Harvard Business School, [2006]Publisher: ©2006Description: ix, 228 pages, (8 unnumbered pages of plates) : illustrations, photographs ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781591399278
Subject(s): DDC classification:
  • 23 658.802
Summary: Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Book Perpustakaan Alor Setar RFID Pinjaman Dewasa 658.802 FAL (Browse shelf(Opens below)) Available A00740616
Book Perpustakaan Sungai Petani Pinjaman Dewasa 658.802 FAL (Browse shelf(Opens below)) Available A00740617
Book Perpustakaan Baling Pinjaman Dewasa 658.802 FAL (Browse shelf(Opens below)) Available A00740621
Book Perpustakaan Jitra Pinjaman Dewasa 658.802 FAL (Browse shelf(Opens below)) Available A00740618
Book Perpustakaan Kulim Pinjaman Dewasa 658.802 FAL (Browse shelf(Opens below)) Available A00740620
Book Perpustakaan Langkawi Pinjaman Dewasa 658.802 FAL (Browse shelf(Opens below)) Available A00740619

Includes bibliographical references and index

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results

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