Lewrick, Michael, <br/><br/>
THE DESIGN THINKING TOOLBOX :   A GUIDE TO MASTERING THE MOST POPULAR AND VALUABLE INNOVATION METHODS /  
Michael Lewrick, Patrick Link, Larry Leifer ; Illustrations Achim Schmidt 
 - 309 pages :  colour illustrations and colour photographs ;  20 cm x 24 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/> Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be this way. In Innovator's Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages ... Innovator's Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success. 
<br/><br/><label>ISBN: </label>9781119629191  RM 120.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Entrepreneurship. <br/>Creative ability in business.<br/>Entrepreneurship.<br/>Technological innovations.
<br/><br/><label>Dewey Class. No.: </label>658.4094